About SMARTALBUMS

Photography
shouldn’t be
a desk job.

At SmartAlbums Inc, we know professional photographers are frustrated with all of the tedious work required to run a successful photography business. Many get so overwhelmed that they end up quitting on their dream of having a photography career. That is why we create easy-to-use, time-saving software that takes the work out of running a photography business so photographers can get back to doing what they love, creating art.

1.4m albums
created in 2025

Photographers around the world
trust us with their best work,
relying on our tools to elevate their artistry
and increase their profit.

SmartAlbums Inc (originally named as Pixellu) was co-founded in 2010 by two wedding photographers. Faced with the challenges of long hours and endless tasks, we began asking ourselves, “How can we save valuable time, make more money, and get our lives back?” Our answer was technology. We started Pixellu with the idea that we could make money by providing an honest service that helped photographers save time and live more fulfilling lives. We believed that, by focusing on a great product and great service, we could build a business that not only does good, but also does well.

Today, we are a team of
40 team members
spread across 15 countries,
serving tens of thousands
of photographers
in over 100 countries.

Our vision is for SmartAlbums Inc to become the foundation of more than 1 million successful photography businesses, so that photographers can focus on doing what they love while we automate the rest of their work. We are becoming the bridge between their camera and clients — all they would need to do is upload their photos to our app.

We embrace the spirit of autonomous teams that are empowered to change the photography world while having a healthy work-life balance.